15 Days of Fame Into Less Than 4 Minutes

30 05 2014

Getting marketing and PR mileage out of an event can take some ingenuity. Big, splashy events with celebrities, music, celebrations, food – and sometimes all of the above – have a certain built-in traction that makes the job a bit easier. But what do you do when you’re marketing something that is still an intangible – a residential project that won’t be completed until January 2015, with no floor plans, no pre-leasing, no artist’s conceptions available for another couple of months? By painting a huge public art mural that takes 15 days. There are milestones you can get the media to cover and the public to take interest in: that first dash of color on the bricks, and the final touches when it is complete.

But then it’s over. How do you remind people of the scope, of the breadth, of the magnitude – and then show it to those who never even knew it was happening? And keep it out there to continually show prospective residents, the ultimate reason the investment was made in the first place?

Time lapse photography and a drone.

The final result is a video that is sharable, portable, and allowed the artist, the client, the city, and fans to make it a viral gift that keeps on giving. Credit where credit is due: Artist — Tristan Eaton and his killer team; Time Lapse — Gregory Dillard of Grapeseeker Motion Graphics; 7,000 square feet of “Canvas” — Ram Real Estate/Alexander Lofts.

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s




%d bloggers like this: